SearchCap: Key SEO Success Factors, Google News Spam, Bing Ads Device Bidding Adjustments

Below is a summary of recent developments in the search industry, highlighting news from various sources.

From Search Engine Land:

• The Periodic Table of SEO Success Factors: 2017 Edition Released

  • June 12, 2017 by Danny Sullivan
  • Emphasizes the increased importance of mobile, direct answers, and site speed factors.

• Gboard for Android introduces new emoji search and phrase suggestions

  • June 12, 2017 by Amy Gesenhues
  • The update enables Gboard to predict phrases and provide suggestions on Android devices.

• Bing Ads expands device targeting and supports mobile-only campaigns globally

  • June 12, 2017 by Ginny Marvin
  • Aligns Bing Ads with Google AdWords in terms of device bidding functionality.

• Google News facing issues with spam and inappropriate content

  • June 12, 2017 by Barry Schwartz
  • The health section is particularly affected by hacked content and spam.

• Google Posts for small businesses moves to Google My Business

  • June 9, 2017 by Barry Schwartz
  • The transition aims to broaden the availability of Posts to more businesses and organizations.

• Four Reasons Your PPC Programs Can Fail

  • June 12, 2017 by Pauline Jakober
  • Discusses potential pitfalls that can lead to the failure of pay-per-click campaigns.
• Comparison of Nine Paid Search Campaign Management Tools
  • June 9, 2017 by Digital Marketing Depot
  • An excerpt from Marketing Land’s guide on paid search and media campaign management platforms.

Recent Headlines From MarTech:

• The impact of artificial intelligence on display advertising.
• Tips for producing professional-looking in-house video content.
• New retail realities facing brands.
• Strategies for increasing customer revenue through people-based search marketing.
• A guide to using Snapchat’s self-serve advertising tool.
• Apple’s Business Chat as a new channel for customer service and inbound sales.
• The Pew Report on how the Internet of Things might cause withdrawal from connectivity.
• The relevance of SMB websites and YP’s new SEO product.

Search News From Across the Web:

• Local & Maps

  • Festival locations added to Local Google Maps.
  • Imagery update covering significant events in Google Earth.
  • Introduction of a hotel pricing slider with a pricing graph.
  • Google Posts beta phase expands with help files and content policy updates.

• Link Building

  • Techniques for executing competitive link analysis on a large scale.
  • Examination of effective and ineffective link building practices.

• Searching

  • Solutions for locating shadows in ballparks.
  • Tips on using Google Image Search while on the move.

• SEO

  • Discussion on Bing Image Search’s delay in removing images.
  • Explanation of handling near duplicate content provided by Google.
  • Many CMSs now include XML sitemap functionalities.
  • Introduction to structured data in SEO.
  • Common SEO interview questions related to unimportant off-page factors.
  • SEO insights from Glastonbury 2017.
  • Comprehensive guide on Google Penalties and recovery tactics.

• SEM / Paid Search

  • Innovative strategies for Google mobile ads backed by data.
  • Analysis of successful ad copywriting techniques among Australian e-retailers.
  • Evaluation of the impact from Google’s recent ad ranking adjustments.
  • Unique features in Baidu’s paid search management.
  • Basics of running YouTube shopping ad campaigns.
• Search Marketing
  • Overview of Google Data Studio, its capabilities, and its limitations.

This summary covers the major updates in search and digital marketing, providing insights and developments essential for staying informed in the industry.